What I enjoy about blogging, is the opportunity to voice my opinions, about brands I trust, movies I watch, fashion I love and much more. Back when I was a teen the “Dear Diary” concept was my favorite and most de-stressing thing to do. Writing out all my opinions on things I liked and also scrapbooking! you know back in the 90s cutting out paper clippings of our favorite stars, brands or movie quotes. This, believe it or not, is almost the same thing I’m doing now just a bit fancier as I matured typing on my very own blog.
If you think about it, we don’t actually change much, we still carry on our bits and pieces of childhood left in us, if you notice your childhood favorite movies, cartoons show up on tv there is still an excitement in us, a spark of joy in our eyes leaving us with a warm nostalgic feeling in our hearts.
Instagram, for instance, has shown me ways, opportunities, relationships I could never imagine was possible. Now don’t get me wrong, for those of you newbies or who plan to open an Instagram account now, please note and stamp this on your heads, it’s not as easy as you think. It took me more than 4 freaking years to get to where I am now.
The journey was rough! You need to make sure you dedicate atleast 8 hours for your social media world, from blogging and Engaging in Instagram takes a whole lot of commitment! So don’t expect to be a successful and famous influencer overnight unless of course, you start buying followers, now that’s a whole different messy path I’d suggest you don’t fall into atleast for your self-respect.
Though people make a lot of assumptions about Influencers, they have no clue on the amount of effort, work, the sacrifice they put into to make sure the content is perfect, I’d think we are jugglers who are here to entertain you guys and make sure the performance is worthy for you. Keep in mind I’m talking about actual genuine full-time bloggers who decide to make a living out of this. Not the ones who consider this as a hobby, or part-time blogging.
Blogging is a new career path, just like your office job, this is a whole new marketing path that brands and agencies are exploring and collaborating. This has helped many brands and businesses grow, which is why the demand for bloggers is growing.
These days everyone wants to be a blogger and an Instagram star, but no one wants to put in the time, content and commitment, everyone looks for the shortcut, whether its copying content or following a trend that everyone else is doing. Which in my experience is not the right way. If you ask me being a blogger needs 8 hours per day. Just like my corporate job, I am putting equal time and effort with my blog. I’m grateful I’m no longer working, so I’m able to focus on my blog and my social media, and this is very important. You need to give your 100% when you in this field.
A lot of bloggers are mistaken to think, that as long as we do a photoshoot, beauty shoot or follow the typical trend you will be a successful blogger, but that’s not true.
You need to be highly creative in this field, try your best to aim to be unique as much as possible, and to make sure to aim to have high-quality content for the brands who believe in you when they decide to collaborate with you.
General Advice for Newbie Bloggers/Instagrammers.
- Aim to be unique, and don’t just follow what’s trending.
- Not everything has to be a beauty/makeup tutorial (especially if your niche is not beauty)
- Not every post has to be fashion related, throw in some quotes and product content.
- Don’t waste your money on professional photographers, especially if you’re not earning anything yet. Use your friends and family to help! You may get the perfect picture, but did you get paid from the brand? if not its not worth it.
- Don’t waste your money on buying the perfect flat lay props, I’m seeing so many bloggers and influencers do this, and they’re not even getting paid.
Manage with what you have at home already, check for inspiration from your kitchen or even your kids stationery.
- Don’t compare your engagement with others, not all engagement you see is genuine.
- Don’t waste your money on buying expensive cosmetics to be considered a beauty blogger, manage with what you have.
- Though it’s great to connect and work with other bloggers, just remember at the end of the day, they all want what you want and the competition can be very high. So do give yourself some ‘SOLO’ work time.
- It’s always good to take inspiration from your favorite bloggers/influencers but that doesn’t mean you should copy their concept, try to make it as unique as possible.
- Do not sacrifice your family for events, don’t pressurize your spouse to take you all the way to an event that’s very far. At the end of the day, you’re not gaining much. Only attend if the event is meaningful and a brand you believe in.
Keep in mind:
There’s nothing wrong in collaborating with brands in exchange for goods, as long as your not taken advantage of, some brands can expect and demand a lot, so always make sure to have everything on email written, your agreement before you provide the service. Most brands prefer to talk to you on phone to negotiate, I always talk, but I finally put it in writing as well on email since that’s the only proof you have in case anything goes wrong.
Don’t worry if your engagement is low, this is a global issue and everyone has been complaining about Instagram changing their algorithms, so focus on making better content and utilize your Instagram stories.
Don’t look down on people who look different from you, whether it’s their size or color. Learn to treat everyone equally, whether their micro-influencers or macro.
Don’t be rude to people, don’t leave rude comments on peoples post, this builds a bad reputation for you, and people will consider you to be a very negative personality. If you can’t say anything good, learn the art of being quiet.
It’s always great to have some ME time, but that doesn’t mean you drag your tired spouse to take you to an event. Instead, I’d suggest you focus on creating content and developing your work.
If you asked me 4 years ago, If I’d ever dream to get an award, I’d say never. But now that I’m an award-winning blogger, it has restored faith in believing my ways. I believe I have been doing something right to be noticed by the right institutions, brands, and influencers.
For those of you who have been following me and my journey, thank you so much. I could never be where I am today without all the love and support I have been getting, hence I decided to create this post to share a few thoughts that might be able to help you.
Remember, your worth it, your beautiful, your talented. Don’t let anything get your way and don’t let anyone say you can’t do it, because deep down you know you can!